Use as many typefaces as you need

In packaging design the notion of working with just two typefaces is the exception rather than the rule.

This series of wine labels uses a strong calligraphic theme to give the line a distinct look and the use of calligraphy reinforces the names of the wines: King’s Bastard, Kings Favor and so on. An appropriate typographic choice is key to the brand.

These words are drawn calligraphically, so don’t look for this typeface.

The website for this wine is magnificent and typography plays a major role. It’s certainly worth taking a look.

The images below are grabbed from the website to show the calligraphy large. And although they look like the actual labels, they are not. On the bottles the calligraphy is on a contrasting white background.

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