Less is more

This single page, from Esquire demonstrates both a smart concept and impeccable execution. The article starts by stating:

The list of things it’s truly impossible to live without is pretty short–air, water, food, the dimples on a woman’s back.

The editor then set the designer the limit of not using any photography or illustration. And so to illustrate the article all the designer had was typography.

The article is entitled Doing Without. So what better an idea than to remove those letters from a white page.

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: