Less is more

This single page, from Esquire demonstrates both a smart concept and impeccable execution. The article starts by stating:

The list of things it’s truly impossible to live without is pretty short–air, water, food, the dimples on a woman’s back.

The editor then set the designer the limit of not using any photography or illustration. And so to illustrate the article all the designer had was typography.

The article is entitled Doing Without. So what better an idea than to remove those letters from a white page.

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