Fertile ground

The first spread from Fast Company magazine illustrates an article about in vitro fertilization and the the growing world demand for human eggs. There are many interesting details on the left page. The yellow yolk inside the bowl of the g is an obvious one. But the choice of the italic typeface yields letterforms that resemble sperm. Indeed, in case you don’t get it, the designer has placed a representation of one such sperm just above the ear of the second g.

On the following spread, another little sperm makes an appearance as a section divider.


Advertisements
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: