Fertile ground

The first spread from Fast Company magazine illustrates an article about in vitro fertilization and the the growing world demand for human eggs. There are many interesting details on the left page. The yellow yolk inside the bowl of the g is an obvious one. But the choice of the italic typeface yields letterforms that resemble sperm. Indeed, in case you don’t get it, the designer has placed a representation of one such sperm just above the ear of the second g.

On the following spread, another little sperm makes an appearance as a section divider.

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