Crop it tighter

I love this page from French Vogue. The drama of the large type is a fine example of how to create a visual statement with the raw material of the typographer.

Cropping the letterforms to the very edge of the page is more powerful (my revision, center), creating tension with the page edge and activating the space around the outside of the letterforms. This way the letters are not floating in the center of the page, instead the edge of the page and the shape of the letters create new, clearly defined new shapes, like the triangle of white in the upper right.

For the record, the original spread is at the end.


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