F. Scott Fitzgerald: Penguin Classics book covers

This series of book covers for Penguin Books was released to mark the death of Fitzgerald 70 years ago.

Designed by Coralie Bickford-Smith of Penguin, the covers beautifully evoke the art deco era with simple typography and pattern. The understated colors work harmoniously as a series and while the type placement is the same on every cover, there is no sense that this is a cookie-cutter solution.

The typeface used is Penumbra serif. Designed by Lance Hidy in 1970 it has no lower-case. The strokes show little variation in thickness or stress and are therefore considered monoline, a characteristic of sans serif type such as Futura. The serifs are symmetrical with square terminals, which would put them in the transitional classification. But the typeface belongs in the decorative / display category.  [click the bottom image for a closer look at Penumbra]

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