What I’ve Learned

Esquire magazine frequently includes a short feature called What I’ve Learned. In the January  issue they have included about 20 such interviews.

The spread below precedes the interviews.

Here is a strong design with wonderful typographic contrast and hierarchy that tips you off to the interviewees in a contents page that’s not really a contents page.

It would have been better if the names had included the page numbers instead of just the unhelpful color-coded tabs. This is an opportunity to use information graphic that has been missed. The second spread shows the color coded tab from the opening spread that links to the interview with Samuel L. Jackson. The color blue is the device that cues you in. But it doesn’t help … so why bother? A simple page number is all that is needed. The color would help had it been in addition to but not instead of the page number.

The last spread is the cover of the issue in what has now become the signature style of the magazine: A photographic portrait behind which is a typographic wallpaper that tells us what’s inside. Yet here again there are no page numbers to help us.

[ Esquire, January 2011 ]

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