A new logo for Mugler?
Will this sans serif typeface, similar to Gotham, and with modifications to three of the letters, replace the script typeface that has been the visual identifier of the Mugler brand.
At the moment you can see both marks on the Mugler website.
In marketing we talk about brand signatures, and the top mark is literally that. The script is both distinctive and memorable. Characteristics of a good brandmark.
The mark below is a logotype, from the Greek logos meaning word. It bears a similar overall appearance to the Chanel brand. Both the letters E and L are common to both, the C and G are from the same family.
Introducing a logo that is so similar to another brand is surely not something we are likely to see happening anytime soon.