What’s the question?

Nordstorm’s catalog arrived in our mailbox today, and after opening the cover I was struck by this page. Three overlapping question marks reinforcing the headline: What’s New for Spring. And the tripling up of the question mark is not a random thought but one that plays off the copy: We can’t wait to show you our favorite looks from three of the most exciting trends of the season.

The page makes a strong graphic statement despite the rather monochromatic hue.

[ Nordstrom catalog February 2010 ]

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