Financial article takes a typographic approach

This opening page and spreads from Bloomberg Business Week demonstrate how type, and type alone can draw the eye and reinforce message.

It’s playful, eye catching and informative. The playfulness comes with the tease of the first page, as you have to work a little harder than usual to unravel the title of the article.

Did you work it out?

On this third spread I really enjoy how the word “Foreclosure” in the upper left becomes progressively negatively letterspaced until the last word is completely closed. A very subtle typographic pun

  1. June 20th, 2011

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