Financial article takes a typographic approach

This opening page and spreads from Bloomberg Business Week demonstrate how type, and type alone can draw the eye and reinforce message.

It’s playful, eye catching and informative. The playfulness comes with the tease of the first page, as you have to work a little harder than usual to unravel the title of the article.


Did you work it out?

On this third spread I really enjoy how the word “Foreclosure” in the upper left becomes progressively negatively letterspaced until the last word is completely closed. A very subtle typographic pun

Advertisements
  1. June 20th, 2011

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: