New Beauty magazine claims to be the most unique beauty magazine.
That may or may not be the case, but the design of their covers certainly is unique. I’m not sure I’ve seen a cover so highly structured in its us of headings and secondary type. The loose modular grid and the duality of the horizontal and vertical type is dynamic. The striking combination of serif and sans serif type and the white background all contribute to look of the publication.
Esquire magazine’s use of typography on their covers over recent years has been striking, but this approach creates a strong visual brand, as you can see in these two covers.