Bifur: What’s old is new

The typeface Bifur was designed in 1929 by the Ukranian-French artist and graphic design teacher, A. M. Cassandre.

When I was studying design, my classmates would look disdainfully on any student considering Bifur for an assignment. It was the antithesis of what we considered modern graphic design: The trend at that time relied almost entirely on sans serif typefaces, namely Univers, Futura, and Helvetica.

Imagine my surprise (and delight, I must say) when I saw the type on the cover of a CD by Natasha Bedingfield. The type is cleverly worked into the CD and booklet cover with a row of parallel lines emerging from Bedingfield’s dramatic eye makeup on the cover, and then through the addition of the 5 line music notation seen in the last photo below.

Read more about Cassandre’s work and the Art Deco era in general here

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