Stanford Business Spring 2013

In complete contrast to my previous post, the redesign of Stanford Business magazine shows a singularity in its design strategy that borders on predictability. However this single-minded approach to typography and layout allows the designer and art director to focus on using imagery, both photographic and illustrative, to distinguish one article from another. There is no doubt that a strong visual brand has been achieved in this redesign and it will be interesting to see how the magazine evolves if, and when, it is handed over to an in-house design team.

Luke Hayman and Shigeto Akiyama of Pentagram are credited as art director and designer.







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