Not a sweet story. The facts of diabetes
Johns Hopkins Medicine Global Collaborative Healthcare. Summer 2014
Creative director: Max Boam
Designers: Abby Ferretti, Lori Kirkpatrick
For this graphic, Abby and Lori explored many ideas in both sketches and quick computer renderings, but ultimately building the graphic in real space using the sugar-coated M&M’s—or Smarties as they are called in my place of birth—yielded the most interesting and often frustrating result.
Abby spent considerable time in the grocery story sorting out all the color options.
We found we had too few gold coins when it came to stacking up the amount of money spent in North America and we resorted to Photoshop to complete the picture once the photograph was taken.
Each candy represents 2 million diabetes cases. Each coin represents $1 billion spent on the cost of care in that geographic region.