Archive for the ‘ branding ’ Category
The packaging of Dr. Bronner was featured in an article in Inc. magazine. The opening spread, featuring a type rich packaging label greatly enlarged, poses all kinds of challenges for the magazine designer. Not least being how do you make the headline and deck stand out.
Well if you can’t beat ’em, join ’em, I suppose.
I think this worked out rather well.
These two photos caught my eye recently for the beautiful typography on the packaging and the photos themselves. It turns out the company, Grown, have a rather lovely website too. It does break one of the first rules of typography which is not to use all capitals for text, but it breaks the rule in a very pretty way.
Will this sans serif typeface, similar to Gotham, and with modifications to three of the letters, replace the script typeface that has been the visual identifier of the Mugler brand.
At the moment you can see both marks on the Mugler website.
In marketing we talk about brand signatures, and the top mark is literally that. The script is both distinctive and memorable. Characteristics of a good brandmark.
The mark below is a logotype, from the Greek logos meaning word. It bears a similar overall appearance to the Chanel brand. Both the letters E and L are common to both, the C and G are from the same family.
Introducing a logo that is so similar to another brand is surely not something we are likely to see happening anytime soon.