Type that’s not type: Your adventure starts at how much?

Crack open the garage door to your gas guzzling SUV and drive it to the outback where you can set up camp and watch snakes. I think there are three in this advertisement for Jeep … plus a lizard for good measure.

Unlike most illustrated typefaces where only one solution is used for each letter, you’ll see three solutions for the letter A. Nicely done.

Type means the world to me too

Another earth related advertisement. This one for the Alliance for Climate Control. Perhaps I’m more invested in conservation than I care to admit. But while this and the previous post are visually related, I’m not preaching. I just like the typography.

Type means the world to me

I’m not the kind of person that walks around preaching about how we’re destroying the environment, but this advertisement for the nature conservancy caught my eye. The idea is clever and you’ll have to enlarge the image to see why.

Expressing meaning: Vagina monologues

A newspaper ad I photographed in 2002. The microphone stand plays a duel role here. Brilliant typography.

Where ideas come from

According to what I’ve read, the inspiration for this spread came from a six-year-old’s school drawing of a large face with her first printed words in it’s large mouth.

Below is a magazine spread by Bradbury Thompson: A mask made up from the letters Westvaco, the company whose paper products Thompson was helping to promote. It is remarkable for it’s typographic fun. Notwithstanding the directness and style of the typography, the fact that it was designed in 1958 is what I remain dumbfounded by. It’s as fresh as if it had been printed yesterday.

Ideas: You just have to see them 2

This is a great book on how designers use wit in their graphic design solutions. I’ve used it as a textbook in my creative concepts class. The typographic idea is simple and surprise, surprise, witty to boot. It bears some similarity to the previous post, Pentagram V. Although it was written before Pentagram’s book, in 1996. David Stuart, co-author of the book was an art director at Pentagram, so maybe the similarity is no great surprise.

Ideas: You just have to see them.

I spent a long time studying the cover of this compendium of Pentagram’s work that was published in 1999. Is there more than we actually see. What does the period next to the A(V) symbolize? Would it be any less effective without the period? A little ambiguity can be interesting of course.