Ideas: You just have to see them 2

This is a great book on how designers use wit in their graphic design solutions. I’ve used it as a textbook in my creative concepts class. The typographic idea is simple and surprise, surprise, witty to boot. It bears some similarity to the previous post, Pentagram V. Although it was written before Pentagram’s book, in 1996. David Stuart, co-author of the book was an art director at Pentagram, so maybe the similarity is no great surprise.


Ideas: You just have to see them.

I spent a long time studying the cover of this compendium of Pentagram’s work that was published in 1999. Is there more than we actually see. What does the period next to the A(V) symbolize? Would it be any less effective without the period? A little ambiguity can be interesting of course.

Expressing meaning: Eat, Pray, Love

Here is another typographic book cover. More illustrative than the graphic treatment of Loneliness, but another marvellous idea and beautifully done.

Expressing meaning: Loneliness

Typography is a great way to express and reinforce meaning. Conveying the idea of loneliness by isolating the dot above the letter “i” and moving it away into empty space is the perfect solution. Very clever.

Type city 2

Here is another example from the type city catalog. The typographic flourishes are used in an illustrative way to represent water. As with the previous example the joy of the graphic is evident when seen in detail mode.

Type city

Veer sent me a wonderful book showcasing the typefaces they have for sale. The book is entitled type city. You don’t get a sense of the intricacy of the work until you enlarge the graphic.

Space & contrast

In addition to the eye-catching properties of space and contrast, the large type elements provide strong points of alignment. Notice how the l and k in the large word “like,” define the shape of the text block.