Posts Tagged ‘ Fast Company ’
A page from this month’s Fast Company magazine provides us with a few interesting facts about type:
Futura, the typeface design by Paul Renner in 1927, was used on the plaque that Apollo 11 left behind on the moon. It also is used on a well-known vodka logo, and it’s the type used in the opening sequence of Lost.
The page is designed to show highlights from the July/August calendar. The purpose of the type … well click and enlarge the page and you’ll find out.
There’s a design I saw recently that places typefaces within a periodic table as a way to explain type classification.
This visual comparison make no sense because a periodic table has nothing to do with the classification of typography. It’s simply not helpful in explaining the already complex problem of classifying type.
It’s another example of something that looks clever but really isn’t.
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The spreads below on the other hand, from Fast Company magazine, make complete sense.
Using the periodic table as a visual device for science is clearly appropriate. The design of a feature article about molecular biology and research, provides a lot of potential.
Headline type spelled out from elements in the periodic table concisely tell the reader something about the article with a minimum amount of information. They also function as a visual game. The large initial on the third spread carries the idea onto the sidebar element too.
Graphics that show the chemical structure of elements are inserted as section dividers and even as decorative details, and further reinforce the graphic design of the article.
[ Fast Company February 2012 ]
The first spread from Fast Company magazine illustrates an article about in vitro fertilization and the the growing world demand for human eggs. There are many interesting details on the left page. The yellow yolk inside the bowl of the g is an obvious one. But the choice of the italic typeface yields letterforms that resemble sperm. Indeed, in case you don’t get it, the designer has placed a representation of one such sperm just above the ear of the second g.
On the following spread, another little sperm makes an appearance as a section divider.