Posts Tagged ‘ hierarchy ’

Letters: symbols for people

Wonderful use of typography and color from this spread in inc. magazine from July. The black background is a powerful canvas for the primary colors. The speech bubbles support the subject of the article while the letters symbolize people.

There is really effective typographic hierarchy on display here.

The second spread shows how the speech bubbles provide the feature with visual continuity.


Information hierarchy: mapping content creatively

Below are the assignments from last week that I believe are the most inventive. When reviewing them remember the criteria: hierarchy, organization and experimentation. Not all the assignments shown meet all the criteria, so evaluate them to see which do and which don’t. I look forward to reading your comments.