Posts Tagged ‘ Inc magazine ’

Dr Bronner: when more is more

The packaging of Dr. Bronner was featured in an article in Inc. magazine. The opening spread, featuring a type rich packaging label greatly enlarged, poses all kinds of challenges for the magazine designer. Not least being how do you make the headline and deck stand out.

Well if you can’t beat ’em, join ’em, I suppose.

I think this worked out rather well.

Information hierarchy made simple

Did you easily find a place to start reading on this page?

Information hierarchy has been created by taking one element from this content page and doing something different with it.

The typesize is a little larger than the other headings which obviously helps, but the simple placement of the type is what makes it stand out from the other information. The position associates it with the photo thereby connecting both type and image.

[ Inc. February 2011 ]