Most people are full of ideas. Creating them is a kind of muscle. If you don’t exercise this muscle because you cling onto the idea you already have, you weaken rather than strengthen it, and so gradually and imperceptibly, you diminish your capacity to produce ideas.
Interview in Design Times April 2011
Type is the means by which an idea is written and given visual form.
Gavin Ambrose and Paul Harris
The fundamentals of typography
Typography exists to honor content.
The elements of typographic style