Posts Tagged ‘ branding ’

Grown: A marriage of typography and photography

These two photos caught my eye recently for the beautiful typography on the packaging and the photos themselves. It turns out the company, Grown, have a rather lovely website too. It does break one of the first rules of typography which is not to use all capitals for text, but it breaks the rule in a very pretty way.

Smelly typography

The title of this editorial says it: O, Beautiful!

If you had nothing but color and one typeface to design new packaging, this would be a great solution. Proof again that you don’t need thousands of typefaces to create good typography.

Cosmetics and the autobahn

These lipstick and mascara tubes from Korres, use the typeface DIN. The stark design of white type on a dark brown background, provide information about what is inside the tube.

This is unusual in cosmetic packaging that typically provides little in the way of clues as to content and is primarily about branding the product.

Arguably, the presentation of that information is the unique branding element that sets the Korres brand apart from its competitors.

From my perspective what is of interest is the origin of the typeface DIN,* which is defined in this Wikipedia link. DIN was originally introduced in 1905 for use by the Prussian Railway system, and has subsequently been used on motorway signage.

It’s notable that a typeface designed for technical documents and the need for high visibility in roadway signage has been deployed on the Korres brand of  makeup packaging.

Related links:

*DIN: Deutsches Institut für Normung (German Institute for Standardization)

Traffic typefaces

Kerning: closer … no closer

This clothing tag caught my eye.

The typeface is Helvetica. Extreme kerning creates a rather distinctive logotype. The quote at the end is the brandmark for Joe’s Jeans. It’s all good.