Posts Tagged ‘ expressing meaning ’

Expressing meaning: Oops

My typography class just completed an assignment in which they had to express the meaning of words without making illustrations.

I just saw this advertisement which also expresses meaning rather nicely. The name of the advertiser is removed for clarity.


Vibrating type

Clever idea for a toothbrush advertisement.

Expressing meaning: Concierge medicine

This caught my eye for the bold and direct approach. Color plays a large part in how meaning is expressed. Notice how the words align with the horizontal part of the stroke on the red page. And how the deck aligns with the i in the word medicine.

Because the paragraphs end with short lines, I’d have liked this more if there were no indents on the left. As a purist it would be even better if the shape of the cross had no indents anywhere.

[ Town and Country magazine January 2011 ]