Posts Tagged ‘ Handwriting ’

Handwriting = street cred

According to an article in Bloomberg Businessweek, the young, and out of work, who voted for President Obama in 2008 may not be running to cast their vote for him at the next election. However that doesn’t necessarily mean they will be voting for the opposition either. According to the article, only 47 percent of 18 to 29 year olds say they will definitely vote this year, down from 64% in 2008.

Take a look at the design of the supporting graphics. BBW’s designer lends an unusual visual perspective to the magazine’s frequently imaginative treatment of statistics. And the fading out of the photos suggests the young voter’s evaporating participation to the electorate, in a subtle but effective way.

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You should only use two typefaces

“Use only two typefaces,” is a typographic principle that many professional designers adopt. It’s a rule with which I agree.

To be accurate, if you include the magazine title, and count the calligraphy as a typeface, there are three typefaces in this design.

But the large calligraphic type acts like an image. It’s a dominant, contrasting and dynamic element that draws the eye. The use of the primary color palette adds to the boldness of the design.

Is it typography?

The best definition of typography comes from Type and Typography by Phil Baines & Andrew Haslam.

Typography: The mechanical notation and arrangement of language.

As something of a contrast, this recently caught my eye—the lyrics from a CD by pop singer Kesha. The pages demonstrate both organization and hierarchy, so for me this is typography too, even if it doesn’t meet the strict definition above. Maybe not great typography, but typography just the same.