Archive for the ‘ advertising ’ Category

Enough typefaces?

It must have been like this during the Industrial Revolution when the guiding principle appeared to be to use as many typefaces as possible in order to stand out from your competitors.

This sign is next to the one in the previous post. You can see that just to the right.

I was unaware of the word seamless when I took this photo. However it would not be the word I’d use to describe the design.

Just a sign

The boardwalk at Ocean City, Maryland. A typophile’s dream. This will be the first of several posts. I like this sign because the store owner dispensed with the traditional sign and had the entire sign painted with a brush, freehand. There are references to typefaces, the first line is a slab serif of some sort, and the last line has serifs with rounded brackets, but I don’t think this is any particular typeface.

Notice the third line: professional digital artistry.

Type that’s not type: Your adventure starts at how much?

Crack open the garage door to your gas guzzling SUV and drive it to the outback where you can set up camp and watch snakes. I think there are three in this advertisement for Jeep … plus a lizard for good measure.

Unlike most illustrated typefaces where only one solution is used for each letter, you’ll see three solutions for the letter A. Nicely done.

Type means the world to me too

Another earth related advertisement. This one for the Alliance for Climate Control. Perhaps I’m more invested in conservation than I care to admit. But while this and the previous post are visually related, I’m not preaching. I just like the typography.

Type means the world to me

I’m not the kind of person that walks around preaching about how we’re destroying the environment, but this advertisement for the nature conservancy caught my eye. The idea is clever and you’ll have to enlarge the image to see why.

Expressing meaning: Vagina monologues

A newspaper ad I photographed in 2002. The microphone stand plays a duel role here. Brilliant typography.

Design a site like this with WordPress.com
Get started