Big numbers
Advertising Age‘s annual roundup of statistics shows ad spending rising on the web and falling in print. AT&T are the largest spenders on advertising in the United States. That number is staggering: $1,840,000,000 or $71 per person.
type eh?
Graphic design and typography
Archive for the ‘ advertising ’ Category
It’s a question of proportions
I really like this ad for a storage company, but I wish the proportions of the letters had been more carefully handled. That said it’s an appropriate and clever idea.
Calligraphy for fashion designers
I’m certain this is a commercial typeface and not calligraphy, so I apologize for the misdirection. The closest match to the type is Kuenstler script, although the weight of the type is much lighter in this ad.
As a solution to a communication problem—how to represent the names of so many fashion designers—the page is elegant and stylish, and articulates the idea of high fashion without a hundred logos.
Calligraphy as illustration
This marvelous calligraphy originally appeared in an advertisment published in New York magazine. A great example of type as image.
This is real craftsmanship, and not something that can easily be done with software alone.
Not the usual sports metaphor
Johns Hopkins Hospital, for whom I work, were just awarded USNews and World Report‘s best hospital in the USA award for the 21st year in a row. Not bad eh?
That said, I wish I had come up with this brilliant idea to advertise sports surgery which was devised for Mount Sinai Medical Center and placed in the New York Times in 2008.
An oldie but goodie.
Vibrating type
Clever idea for a toothbrush advertisement.
Type from a different angle
What a striking page.
Incorporating a rotatable viewing screen is not a new concept in camera design, but somehow this ad makes it seem so.
Wait… it’s on the tip of my tongue
Visually arresting ads for Ford’s Edge. These ads ran as single pages on consecutive spreads.
A simple premise, supported by strong visuals that reinforce the idea and something I’ve not seen before. This one really has to be enlarged to get the point.
This is particularly appropriate in Maryland because legislation comes into effect in October requiring hands-free phone communication.
An apple for…
Two ideas that use an apple. The first an advertisement in Architectural Review.
Anything you can do
Dumser’s make fine ice cream and their banana split sundae is one of my favorites.
I’m fairly confident this diner uses more typefaces than any other shop along the Ocean City boardwalk.
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type eh? 